Leadingcourses.com and Golfhäftet sign European partnership

Both companies are complementary and will help each other to grow even faster

14 SEPTEMBER 2015, UTRECHT, NETHERLANDS / STOCKHOLM, SWEDEN,
Summary
The review site for golf courses Leadingcourses.com and the Swedish golf card provider Golfhäftet have entered into a strategic partnership. Through this partnership, both parties aim to strengthen each other's position in the European market.

PRESS RELEASE

Leadingcourses.com signs strategic partnership with Golfhäftet

Utrecht/Stockholm, September 14 2015. The review site for golf courses Leadingcourses.com and the Swedish golf card provider Golfhäftet have entered into a strategic partnership. Through this partnership, both parties aim to strengthen each other's position in the European market.

Golf wins

Both the golf courses and golfers will appear as the big winners as a result of the partnership: Golfhäftet and Leadingcourses.com will bring golfers and golf courses closer together by providing golfers the opportunity to experience golf courses throughout Europe at an attractive introductory rate. Golf courses will be able to attract new customers, who can leave their reviews afterwards on Leadingcourses.com. The reviews will help courses to improve their service while also enhancing their online visibility. And, due to the higher number of verified reviews – golfers can be traced back to the card – ratings and rankings of Leadingcourses.com will become even more reliable. It will also provide golfers with more options to filter reviews based on their personal preferences. There are now over 700 golf clubs who accept the Golfhäftet-card and this number is growing steadily each year.

Source of inspiration

Golfers increasingly use review sites in their search for new golf destinations and golf courses. Leadingcourses.com recognizes this trend. "In recent years we noticed a growing demand for inspiring and accurate information about new golf destinations and new or unexplored golf courses," says Jeroen Korving, Managing Director of Leadingcourses.com. He continues: "We also have seen the emergence of quite a lot of golf card providers catering to this trend. The major disadvantage of many of such cards is the list of conditions and restrictions, the limited coverage in Europe, the acceptance at the course itself and the fact that discounts often affects profitability. The Golfhäftet card does not have these limitations.

No-nonsense

"We've often thought about launching a simple and effective golf card ourselves, allowing golfers to play at new courses without a lot of restrictions. But to do this properly, you need focus and specialised expertise. Our strength lies in the field of independent golf course reviews, so we decided to stay focused. Through our network in Europe, we ended up at Golfhäftet. Their philosophy fits ours and they also share our ambition to grow in Europe. The simple nature and the broad acceptance of the Golfhäftet card made it easy for us to enter into a partnership with Golfhäftet. They have a good product: it’s no-nonsense and no fine print, "said Korving.

Growth strategy

For Leadingcourses.com the collaboration with Golfhäftet is a next step in their growth strategy. Jeroen Korving, Managing Director at Leadingcourses.com: "Although we have quite a strong position in Europe, we have set ambitious goals to accelerate our growth in certain focus markets, such as Sweden, Germany and France. Golfhäftet is a major player in Scandinavia, with over 40,000 members. Through the cooperation and the exchange of reviews Leadingcourses.com will obtain a strong foothold in the Scandinavian market. Golfhäftet in return will be able to grow in the rest of Europe through exposure on the Leadingcourses.com platform. Because both companies share the same vision, while having no overlapping business models, we expect that we can really reinforce each other."

More exposure

Fredrik van Speijk, CEO of Golfhäftet: "Through this collaboration our Nordic partner clubs will get a direct way to market to the hundreds of thousands of European golfers visiting LeadingCourses.com each month, at no additional cost. We're convinced that this will increase the exposure of our partner clubs and in the end bring more foreign customers to our partner clubs.”

The rating system of our partner clubs at Golfhäftet, currently only available via the Golfhäftet website, will be integrated with LeadingCourses.com. This will make it easier for golfers to select interesting courses to play, based on ratings from even more golfers. Together with Leadingcourses.com our aim is to provide our customers with even more European courses to enjoy and to play," Fredrik van Speijk continues.

Loyal members are rewarded

In September it will be possible for members of Leadingcourses.com to purchase the Golfhäftet card online and to see where they can play with the card. The higher the status, the higher the discount a member can obtain on the card. Jeroen Korving: "The Golfhäftet card provides us a nice opportunity to reward our loyal members for all their reviews and photos. The discount can add up to 20 euros."

The Golfhäftet-card will cost 59 euro per year for non-members. It offers a 50% discount on 700 golf courses throughout Europe. The cardholder will receive this discount only once per course per year. After two or three times a golfer will break even on the cost of the card.

About Golfhäftet

Golfhäftet is the largest golf card provider in the Nordics. Golfhäftet provides golfers the opportunity to play golf for half the green fee on more than 700 golf courses in Sweden, Denmark, Norway, Germany, Spain, Portugal and Great Britain. Golfers can book their green fee just as they are used to. The only thing they have to do is to show their Golfhäftet card.

About Leadingcourses.com

Leadingcourses.com offers golfers an online platform with over 265,000 reviews of over 19,000 golf clubs and 23,000 courses in the world. Leadingcourses.com is available in 8 languages and has over 200,000 visitors each month. The site has a very active community. The website is an initiative of three entrepreneurs with sports marketing agency TIGSports. TIGSports is known as promoter and organizer of (golf) tournaments such as the KLM Open (European Tour), the Senior Open and the Deloitte Ladies Open (LET).


-- End of press release --

Note (not for publication)

More info:


Leadingcourses.com

Contactperson: Jeroen Korving

Managing Director

jeroen@leadingcourses.com

Tel: +31 (0)6 48 61 75 26


Contactperson: Fouad van Viersen

Marketing & Communication

E-mail: fouad@leadingcourses.com

Tel: +31 (0) 30 78 100 78


Golfhäftet
Contactperson: Fredrik van Speijk

CEO Golfhäftet

E-mail: fredrik.vanspeijk@golfhaftet.se

Tel: +46 (0)8 120 050 20


Quotes
"They have a good product: it’s no-nonsense and no fine print." Jeroen Korving, Managing Director Leadingcourses.com
Images
Spokespeople
About Leadingcourses

Since 2007, Leadingcourses.com provides golfers with trustworthy up-to-date information on green fees and golf courses throughout the world. Currently over 24.500 golf courses in 130 countries are displayed on our site. With the addition of Italian in Q1 of 2017, the site is now available in 9 languages. Every month more than 350.000 golfers use our website to decide where to play their next round of golf.

We strive to be the most complete golfing review directory on the web. We encourage members of the golfing community to share their experiences and opinions on the golf venues they have visited. Currently more than 325.000 reviews are visible on Leadingcourses.com. Leadingcourses.com helps golfers find the best golf course specific to their needs, great deals and all inclusive golf holidays. We cordially invite everyone to join our community and share their golf experiences with fellow golfers, thereby keeping our reviews accurate down to a tee.

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